Why Japan
• Second largest market for technology in the world
• Large buyer of North American technology products
• Restructuring of economy resulting in demand for high ROI hardware and software
• Rich environment for new technology development and adoption, including wireless infrastructure, service models, and consumer software and hardware
• More stable and predictable environment than some other large Asian markets

How We Work
Launching the Business
• Evaluate the market through our network of leading system integrators, channel partners, and leading technology buyers
• Evaluate local technical requirements
• Prepare detailed marketing, distribution, and product positioning plans and budget
• Identify, pre-sell, and negotiate agreements with selected channel and OEM partners
• Train and support channel and OEM partners

Managing and Growing the Business
• Supervise and proactively manage the distribution network
• Provide clients with continuous and useful market feedback
• Recommend and control pricing policies and channel conflicts
• Accompany clients on visits to Japan and China
• Manage public relations, advertising, and production of sales materials
• Sensitize clients to Japanese and Chinese business practices and customs
• Prepare sales forecasts and pipeline reports

Creating Critical Mass and Generating Profitability
• Monitoring competition, new products and pricing trends
• Migrating to a subsidiary
• Adding new corporate partners
• Forging strong direct end-user relationships
• Staffing and operating the subsidiary
• Financing the subsidiary
• Launching new products
• Identifying new local technologies and applications for acquisitions, joint ventures, or other revenue producing opportunities